Born in the pastures of Florida and raised along its coasts, Palmetto Cowboy Co. is more than apparel. Its a way of life. We create gear and apparel for cowboys, rodeo hands, cattleman, hunters, fisherman and anyone who carries Old Florida in their blood. From the ranch to the rodeo, from saltwater flats to palmetto scrub, our designs celebrate the land and lifestyle we're trying to preserve.

Every shirt tells a story of cattle country, open skies, calm backwaters and the grit that defines Florida Cowboys. Wear it proud because Old Florida is worth saving.